I am hitting a milestone birthday very soon. As I reflect on the year, and my life thus far — part of that reflection touches on this blog. Why did I start blogging? The answer is simple. I started blogging so that I become the next Aimee Song or Chiara Ferragni. Kidding. Sorta. Let’s be real though. I wouldn’t be the least bit upset if I ended up on their level. I mean would you?!
Listen I don’t have any illusions about this thing called blogging. The blogosphere is a saturated space that requires a great deal of under-eye bags (and real bags), sweat, tears, and lots of shoes and fabric to make it a thriving career. For some a career in blogging is meant to be and for some it’s not. I’m not here to tackle that question. The good news is I already have a career that I am proud of and have worked hard for– which means I am not financially motivated here. So, why am I here?
There are several reasons as to why I started yelda, lately. Get comfortable, grab some chocolate or a green smoothie, snuggle up on the couch and enjoy the read. So, my FT career is the complete opposite of artistic. It is not in the fashion industry. Not. By. A. Long. Shot. In fact, I’m surrounded with a lot of gray, black and navy– not very well-tailored–suits on the daily. I spend most of my 8-5 buried in foreign political analysis; specifically on human rights abuses and its implications on U.S. foreign policy. My job is intellectually stimulating, no doubt, but it can also be heavy on the heart. It does not always give way to creativity or artistic content creation, either. That is where blogging comes in.
I have always had a passion for fashion, beauty and a pretty lifestyle since childhood. Want to hear a story? I guess you don’t have much of a choice. Here goes. I vividly remember being an 10 year old admiring how my 17-year old sister did her makeup, curled her hair and wore flared jeans (or something cute) every morning before school. I would think to myself, I can’t wait to be 17 one day. Fast forward a couple years, and she got a job in BP at Nordstrom. On my weekends I would “volunteer” to go to work with her so I could admire all the clothes… and to get a free lunch (versus my mom’s cooking which I didn’t appreciate as an 11 year old. I mean what 11 year old appreciates their mom’s cooking.). Thanks to her new job her clothing collection grew rapidly. I’ll never forget how we got into a physical fight over a shirt of hers that I borrowed. I was planning my outfit for the first day of middle school, which was major. I asked Z if I could borrow one of her shirts. She basically turned me into her servant that evening and said if I did everything she wanted, I could borrow the shirt. So I made her the sandwich she requested, brought her the glass of water she wanted, massaged her feet… maybe that last part didn’t happen, but you get the gist. I assumed I was in the clear to wear the shirt; so I did. I came home from school– with her shirt on– and she fought me. I kid you not. There was a healthy amount of hair pulling, some kicking, a few punches thrown, breaking each other’s bracelets… remember, I was 12 or 13. She was in college. So she gets more of the blame. Ha ha. Love you, Z.
Back to my reasons for launching a blog. As an adult, you can see my love for artistic and creative expression in every outfit that I or my kids wear, in the detailed tablescapes I create for my dinner parties, in our home decor, or even when I do my makeup. And, more often than not, I find myself sharing what products I am using or where I bought this or that. So, I started to think why not start blogging. I also love to write, so a blog seemed like the perfect vehicle to share my passion and engage a broader audience.
But there was a precise moment where my blog was born. That propelled me into purchasing the domaine, and taking other concrete steps that led to me to where I am today. Several months ago, I was feeling particularly stressed about the state of our political affairs.. and world affairs. I was chatting with my team, and we even brainstormed names which is what I eventually picked (so they really get the credit for this blog name). I felt a real need for a creative outlet. Something light and fun. So, I just did it. Bought the domain. And yeldalately.com was born.
I find pure joy in creating content. It is a form of art. I enjoy expressing myself via writing and pictures. The work I put into yelda, lately comes from a love for fashion, beauty, motherhood, and life. It’s authentic. It’s genuine. It’s who I am. When I work on the site into the wee hours of the night (like now), after putting my kids to bed post a 9-hour work day, and setting my alarm for 5:30am the next day — I don’t think, fak I have to “work” on the blog now (there are nights where I simply just pass out and have to delay a post, like last night). Rather, I get some sort of a high from blogging. And, if you haven’t noticed, I live for your feedback on my Instagram and blog. When someone tells me they are inspired in some kinda way, that makes it all worth it. If I can inspire one person or make one person feel better about something — whatever it is– then I have accomplished something. I thoroughly enjoy this and I hope you enjoy what I’m delivering. Thank you for supporting me. It really means a lot to know you care enough to visit my blog or my Instagram to see what I am curating.
As for my outfit deets, my HM shirt is sold out and these knit Zara pants are a few seasons old. My boots are Stuart Weitzman and linked below, as well as some additional options inspired by this outfit. My Gucci camera bag is not a belt bag… it’s a cross body bag that I just tied around my waist. Genius, I know.